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Metropolitan Police Department
Project Safe Streets
Media Campaign Overview

March 31, 2005




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PSN Media Campaign Overview

The PSN Media Campaign is designed to:

  • heighten awareness of gun crime and its consequences
  • empower residents to make a positive difference in their community

The campaign features 3 print ads targeting both the general community and the offender population.

The ads were developed in collaboration with:

  • our law enforcement partners and community focus groups
  • the PSN media partner — the National Crime Prevention Council

The campaign will run throughout the METRO system during April and May, and ultimately consists of:

  • 30 ads in Metro transit stations
  • 50 ads on bus taillight displays
  • 500 ads located inside buses

In addition, the ads have been produced as posters and palm cards for mass distribution throughout the city.

  • 12,000 posters
  • 90,000 palm cards

Palm cards

Three fronts; all have the same back.

Palm cards, two fronts

Palm card, front and back

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